For retailers
Test new brands in-store. Before you list them everywhere.
Residency turns a small area of selected stores into a live testing ground for emerging brands.
Real sales. Real customer feedback. Better ranging decisions.
The idea
One space. A continuous pipeline of new brands.
A dedicated Residency area sits within your chosen test stores. Every four weeks, a new group of brands goes on sale — giving your buying team a simple way to see what actually resonates with your customers.
- 01
Test
Put selected brands in front of real shoppers.
- 02
Learn
Combine your sales data with direct customer feedback.
- 03
Decide
Identify the brands worth taking further.
- 04
Repeat
Refresh the space with the next group of brands.
Why Residency?
Better evidence for every ranging decision.
Four ways the programme pays back from day one.
De-risk new listings.
Test demand before committing to a wider rollout.
See more innovation.
Create a structured route for brands that want to work with you.
Understand the customer.
Learn not just what sold — but why customers bought, or why they didn’t.
Reduce buyer workload.
Move early-stage brands into a consistent test process rather than assessing every opportunity from scratch.
Sales + customer feedback
Sales tell you what happened. Customers tell you why.
Residency adds a direct customer feedback layer to your existing store sales data. Customers can quickly scan and tell you:
- Why they bought.
- Why they didn’t.
- What they thought after trying it.
Participation is encouraged through a consumer prize draw. The result is a richer view of every brand tested — beyond sales alone.
Your PoS data
What sold
Customer feedback
Why
A route for inbound brands
Give brands somewhere to go.
Retailers receive a constant flow of approaches from brands looking to get listed. Residency gives you a clear next step. Residency provides a low or no cost route for brands to engage with you, while proving their brand potential in-store.
“We like what you’re doing. Prove it through Residency.”
Brands can be directed into the programme, tested consistently and assessed against real customer behaviour. Less noise for buying teams. Better evidence for the brands that progress.
Store format
Small footprint. Big learning.
Residency is designed as a clearly branded, permanent destination within selected stores — rather than a temporary promotional stand. Supply chain can be developed to fit your model.
The area stays. The brands change.
Turn your test stores into a faster route to better ranging decisions.
Find the brands customers actually want — before committing across the wider estate.